Service 05
Custom software & iOS apps
Web platforms, customer portals, SaaS products, native iOS apps and the business software in between. Engineered, tested and handed over documented.
Illustration · sample data
What we build
Software for the part no tool covers.
Sometimes the process is the product, or no platform fits without bending the business around it. Then we write the software, and test and document it like everything else.
Web platforms and customer portals
A public site, a customer portal and an admin area on one codebase, sharing one set of data. Sign-in, roles, forms and the business rules behind them, built for how your customers and team actually use them.
SaaS products
From a first version that tests the idea to a product running in production, with accounts, admin tools and monitoring in place. Built to keep changing after launch.
Business software around your systems of record
Custom modules and tools around the platforms you already run, such as Odoo, so the system fits the business instead of the business fitting the system.
Native iOS apps
Apps written in Swift and SwiftUI for iPhone and iPad, working from the same back end and data as the rest of your systems.
How it runs
Built to be run, not just launched.
The first release is the start. So the software ships with logs, automated deploys, a way to roll back and documentation for whoever changes it next.
Monitoring
Errors, slow pages and failed background jobs are logged and reported, so a problem shows up in the log before it shows up in a customer’s inbox.
Sample log line:RunningRelease 1.8 · rolling out · health checks passing
Retries
Background jobs, emails and calls to other services try again safely, without sending twice or charging twice. A release that fails its checks rolls back to the last good version.
Sample log line:RetryingInvoice email failed · attempt 2 of 3
Human checkpoints
Admin actions that matter, like a refund, a role change or a bulk update, can ask for a second person’s OK. The app records who approved what.
Sample log line:Needs your OKBulk update · 214 records · waiting for Rosa
Handover
The code lives in your repository, deploys from your accounts and comes with documentation for running, changing and extending it. It is written so another engineer can pick it up.
Sample log line:DoneRepository and deploys moved to your organization
Log lines are illustrations · sample data
In our work
Where it shows up in our work.
One Next.js platform, five front doors
One codebase serves the firm’s public site, a job board with an eight-step application, an employer portal with invoices, training courses and white-label interview links. Three custom Odoo 18 modules with unit tests sit behind it, in English and Spanish.
About iOS
Native iOS is a capability, not a portfolio. We build in Swift and SwiftUI, and there is no shipped PlugWheel iOS app to show here yet.
Who owns what you build?
You do, once the work is paid for. Systems run on your accounts, and the code, workflows and documentation are handed over when the work is done. A product or venture partnership may set different terms in its signed agreement.
What happens on the first call?
Thirty minutes on Google Meet. You walk us through the work that slows the business down, and we ask how it happens today, where it sticks and what it touches. If we can help, we say how we would approach it. If we can’t, we say that too.
Do you work with businesses outside the US?
Yes. PlugWheel LLC is registered in Wyoming and works remotely. Our client work includes a recruitment platform for a firm serving Guyana, Trinidad and Suriname.
Other services
- 01Workflow & operations automationThe handoffs between people, tools and approvals, run end to end.
- 02Revenue & marketing operationsLeads found, enriched, routed and followed up, with the CRM kept true.
- 03Browser automation & data engineeringData from the places that have no API, cleaned and delivered where you need it.
- 04Custom AI agents & internal toolsAssistants and tools that know your business and stay inside its rules.
Start here
Tell us where the work gets stuck.
A free 30-minute call on Google Meet with the people who would build it. Walk us through the work as it happens today, and we’ll tell you plainly whether we can help.
Free discovery call · 30 minutes · Google Meet